Free Marketing Guide For Service-Based Business

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33+ Point Checklist For Your Google Business Profile

Who Is This Guide For?

This is a comprehensive checklist for anyone who wants to improve the performance of their Google Business Profile. This GBP checklist covers more than just the basics. We dive into some of our insider tips to help your Google Business Listing stand out and outfox your competition!

What Is The Purpose Of This Google Business Profile Checklist?

Your Google Business Profile (GBP) is one of the most powerful tools in your digital marketing arsenal. It’s often the first interaction potential customers have with your business, and optimizing it can mean the difference between being found or overlooked. With Clever Fox Online’s comprehensive 33+ Point Checklist, businesses of all sizes can unlock the full potential of their Google Business Profile, making it a robust asset for attracting local customers, increasing engagement, and driving revenue.

This detailed checklist walks you through every critical aspect of setting up and maintaining a high-performing profile, from verifying essential business details to leveraging advanced features like posts, Q&A, and reviews. Whether you’re a small business or an established brand, following this guide ensures that you’re not missing out on any opportunity to be seen by the right customers at the right time.

Please note that some of these tasks require work on your website or other digital marketing assets. But these all contribute to the overall strategic improvement of your GBP.

This Google Business Listing Guide is divided into GBP Basics, Advanced GBP Improvements, and Bonus GBP Tips. You can use the JUMP INDEX to quickly navigate this guide. We hope you dive in and find some real, actionable items to help your business right now!

WARNING: Do not change too many elements at the same time. This can trigger a verification or suspension from Google. The most sensitive elements are Business Name, Address, Phone Number, Categories, & Website Link. If you need to change more than one of these, spread that out over a few weeks.

Please edit your listing at your own risk. We are not responsible for any actions that Google may take in response to any of this advice.

Google Business Profile Basics

1. Keywords In Business Name

Adding keywords to your business name in your GBP can be a powerful way to boost your listing’s performance—if done thoughtfully! When people search for services or products in your area, Google uses the information in your business name to help match those searches. By incorporating relevant keywords (like “fencing contractor” or “lawn care”) into your business name, you make it easier for potential customers to find you when they’re looking for exactly what you offer.

For example, instead of just “Smith’s Services,” updating your name to “Smith’s Services – Expert Fencing Contractors” can give your listing an edge in search rankings. Google recognizes the added keyword, and it helps your business stand out in local search results.

That said, it’s important to balance this tactic with Google’s guidelines, which emphasize that your business name should still accurately represent your business. It’s a fine line, but with a little finesse, you can improve visibility while keeping things authentic.

WARNING: Your name is a sensitive area of your GBP. Changing this could trigger a re-verification (video verification) or, worse, a suspension of your listing. Be absolutely sure that you can prove your legal business name before making these changes. In some instances, the risk and cost of filing a DBA could be outweighed by the boost you would receive from the new business name. Do your due diligence and proceed with caution!

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2. Link To Ideal Landing Page

Linking your Google Business Profile to the right landing page can seriously boost your listing’s effectiveness! Think of it this way: when someone clicks on your profile, they’re showing interest. Now, you want to take them directly to the most relevant, action-packed page where they can easily find exactly what they’re looking for.

For instance, if you’re a fence company and someone finds you on Google while searching for “residential fence installation,” linking your profile to a landing page that highlights your residential services—complete with stunning photos, customer reviews, and an easy-to-use contact form—creates a seamless experience. This helps turn those clicks into leads, and ultimately, into customers.

Plus, by linking to a specific landing page rather than just your homepage, you’re guiding potential clients to the most relevant information, reducing the chances of them getting lost or leaving the site too soon. It’s all about making it as easy as possible for customers to say “yes” to your services!

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3. Optimize Your Landing Page

To really make that landing page work its magic, optimizing it is key! Here are a few simple but powerful ways to ensure your landing page converts those Google Business Profile visitors into customers:

  1. Clear, Compelling Headline: Grab attention right away with a headline that speaks directly to your audience. Let them know they’re in the right place, like “Top-Rated Residential Fence Installation in [Your City]”—make it relevant and solution-focused.

  2. Eye-Catching Visuals: Use high-quality images that showcase your best work. People love seeing what you can do, so photos or even a short video of your projects can build instant trust and credibility.

  3. Strong Call-to-Action (CTA): Make sure it’s super easy for visitors to take the next step. Whether it’s filling out a form, calling your business, or requesting a quote, a bold and clear CTA like “Get a Free Quote Today!” should be front and center.

  4. Highlight Customer Reviews: Social proof is gold! Adding a few glowing reviews or testimonials on the page can make all the difference. People love to see what others have to say about your service before making their decision.

  5. Keep It Simple and Fast: Make sure the page loads quickly and isn’t cluttered with too much information. A clean, focused layout makes it easy for visitors to find what they need without feeling overwhelmed.

  6. Mobile Friendly: A lot of people will be checking out your landing page from their phones, so make sure it looks great and functions perfectly on mobile devices.

With these optimizations, your landing page will be perfectly aligned with your Google Business Profile, giving visitors a smooth and engaging experience that encourages them to take action!

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4. Landing Page Backlinks & Linking

Links send strong signals to Google about the helpfulness of your website content. It is one factor in helping you improve your overall page ranking and domain ranking scores – which in turn are good indicators of the website health and performance scores.

Generating backlinks and internal links for your landing page is like giving it a little boost to climb higher in search results—and it’s easier than you might think! Here are some tips to help improve your page ranking through backlinks and internal linking:

1. Leverage Local Partnerships

Collaborate with local businesses, contractors, or suppliers to exchange links. For example, if you’re a fence company, a local landscaping business might link to your page as a trusted partner. These local backlinks can strengthen your credibility and help Google see your site as a valuable resource in the community.

2. Create Shareable Content

Make your landing page the go-to resource by adding blog posts, how-to guides, or tips that your audience will want to share. For example, a guide on “How to Choose the Best Fence for Your Yard” could encourage other websites to link back to you as a valuable resource. The more helpful and shareable your content, the more natural backlinks you’ll attract.

3. Reach Out to Niche Blogs and Industry Sites

Find blogs or websites in your industry that might be interested in featuring your services or sharing your content. For instance, write a guest post or offer a testimonial with a link back to your landing page. Building these connections can drive traffic and give you some high-quality backlinks.

4. Use Directories and Listings

Make sure your business is listed on local and industry-specific directories, and include a link back to your landing page. Sites like Yelp, Angie’s List, or other trade-specific directories not only help people find you but also add valuable backlinks to boost your SEO.

5. Internal Linking from Your Own Site

Don’t forget about the power of internal links! Throughout your website, you can strategically link to your landing page from other relevant pages. For example, in blog posts or service pages, mention your specific services and link to the landing page. This helps Google understand the importance of the page within your site, giving it a ranking boost.

6. Utilize Social Media and Press Releases

Share your landing page across your social media platforms and include it in any press releases or announcements. While social media links might not be traditional “backlinks,” they still drive traffic and can increase the chances of others linking to your page.

By building a mix of internal and external links to your landing page, you’ll help improve its visibility, boost search rankings, and attract even more customers to your business! It’s all about spreading the word and making sure your landing page is well-connected across the web.

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5. Location Markup on Website

Having your address, business hours, and phone number clearly displayed on your linked landing page can do wonders for the performance of your Google Business Profile! Here’s why:

1. Improves Trust and Credibility

When potential customers visit your landing page and see your contact details front and center, it immediately builds trust. They know you’re a legitimate business, and it makes it easy for them to reach out. People love convenience, so giving them everything they need right there—your address, business hours, and phone number—removes any guesswork and makes you more approachable.

2. Creates a Seamless Experience

Consistency is key! If your Google Business Profile lists one set of hours or contact details and your landing page lists something different—or worse, nothing at all—it can confuse potential customers. By having the same information on your landing page, you’re creating a seamless, professional experience that reassures visitors they’ve come to the right place.

3. Boosts Local SEO

Including your address on the landing page reinforces your local presence, which is a big deal for search engines. When Google sees your business location on both your Google Business Profile and your landing page, it strengthens your local SEO, making it easier for people in your area to find you in searches.

4. Encourages More Conversions

Making it easy for people to get in touch with you is one of the simplest ways to increase leads. If someone is ready to call or visit your location, they shouldn’t have to dig through multiple pages to find your info. Having your phone number or business hours right there on the landing page encourages more calls, visits, and appointments—turning curious searchers into actual customers.

So, by displaying your address, business hours, and phone number on your landing page, you not only create a better experience for potential customers but also send Google all the right signals to help improve your search rankings and overall performance!

Extra Credit: You should include your Local Business Markup Schema (A.K.A. Local Business Structured Data) on your landing page. This is an additional signal for Google and other search engines that helps to summarize your content and attribute it to your business.

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6. Accurate Business Hours

Having accurate business hours on your GBP is more important than you might think. When customers know exactly when you’re open, it makes it easy for them to visit or call at the right time, reducing missed opportunities. It also builds trust—customers appreciate consistency and reliability, which can be the deciding factor in choosing your business over a competitor’s. Plus, Google rewards profiles with up-to-date information by boosting your visibility in local search results. In short, accurate hours mean more business and a better overall experience for your customers!

Extra Credit: Did you know that Google is more likely to show your business during your open operational hours? To leverage this to your advantage, you can hire an answering service to catch phone calls outside of your normal operating hours. While you can boost your listing by extending your business hours, unless you are an all-night donut shop, we do not recommend setting your hours to 24 hours. This can actually cause your listing to be categorized outside of your actual industry. In other words, Google expects a sugary pastry place to be open 24/7 but not a fence contractor.

Also, if you have a physical location, listing hours on your GBP that are different from your physical location hours could lead to trouble. We recommend listing “office hours” and “phone support” hours on your website, but keep in mind that Google does not currently have a way to show separate sets of hours on your GBP.

Use with caution!

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7. Choose The Right Primary Category

Choosing the perfect primary category for your GBP is like giving Google the clearest signal about what your business is all about—and it can make a huge difference in how well your profile performs!

When you select the right category, you’re telling Google exactly what services or products you offer, which helps you show up in the right searches. For example, if you run a fence installation company and choose “Fence Contractor” as your primary category, you’ll be more likely to appear in searches from people who are specifically looking for fence services. But if your category is too broad, like “Contractor,” you might miss out on connecting with the right audience.

The right category also helps you stand out from competitors because it gives Google the information it needs to rank your business higher for relevant searches. Plus, it helps customers find you faster when they’re searching for exactly what you offer. So, by choosing the most accurate primary category, you’re making it easier for people to discover your business and take the next step toward hiring you!

WARNING: Your primary category is a sensitive area of your GBP. Changing your categories in combination with too many other changes could trigger a re-verification (video verification) or, worse, a suspension of your listing. We advise you to spread out any changes to sensitive areas (name, address, phone, website, and categories) over several days or weeks. Do your due diligence and proceed with caution!

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8. Seasonally Adjust Your Primary Category

It’s generally not advisable to change your primary category unless you are changing your services. However, if you offer seasonal services, it may be a smart strategy to switch your primary category seasonally to match it to the correct service and landing page.

For example, if you are a fence contractor that offers fencing during the spring, summer, and autumn but offer snow plowing during the winter, you may want to consider changing your primary category to snow plowing in winter and back to fence contractor at the beginning of spring.

WARNING: Your primary category is a sensitive area of your GBP. Changing your categories in combination with too many other changes could trigger a re-verification (video verification) or, worse, a suspension of your listing. We advise you to spread out any changes to sensitive areas (name, address, phone, website, and categories) over several days or weeks. Do your due diligence and proceed with caution!

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9. Add Secondary Categories

Adding secondary categories to your GBP is like giving your profile a little extra boost! While your primary category tells Google the main service you offer, secondary categories help fill in the blanks, showing the range of services or products you provide.

For example, if you’re a fence company, your primary category might be “Fence Contractor.” But if you also offer gate installation, deck building, or fence repair, adding those as secondary categories helps you show up in searches for those services, too. This way, when people are looking for something specific, like “deck builder” or “gate repair,” your business has a better chance of appearing in those searches.

Currently, you can select up to 9 secondary categories. Secondary categories expand your visibility, making it easier for potential customers to find you, even if they’re not searching for your primary service. It’s all about covering more ground and letting Google know you offer a variety of solutions. The more relevant categories you add, the better your chances of being found for all the things your business excels at!

Extra Credit: Not sure what secondary categories are available to you? Currently, Google offers over 4000 categories but Google does not list them out for you or make it easy to discover. That’s where Pleper comes in. Pleper offers a variety of SEO tools – some are paid services and others are free. Currently, Pleper is the best source for an exhaustive list of GBP categories. You can search there for categories and related categories that otherwise you have have forgotten. ONLY apply the ones that apply!

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10. Add Description To Your Business Listing

While your description has no affect on your GBP ranking or indexing, it is a signal for potential clients. Crafting an engaging and friendly description for your business listing helps create confidence and helps to strengthen your brand authority.

Things to include would be differentiating factors. Answer the question, “Why should I hire you over another provider?” This is also a great place to mention any unique processes or benefits.

Including strong reputation statements like “Serving the Tri-State Area since 1985” also helps to build trust and building confidence. 

Avoid using emojis, which can make you look unprofessional. You can also avoid using excessive keywords or hashtags as the GBP description is never used by Google.

Your GBP description should be no more than 750 characters in length and only 244 of those characters show by default so choose carefully.

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11. Be Sure Address Is Exact-Match

When your address is spot-on and matches exactly what you have on your website and other listings, it helps Google confidently verify your location. This makes it easier for your business to appear in local searches when potential customers are looking for services nearby. It also improves your chances of showing up in Google Maps searches, so people can find your business when they’re on the go.

An accurate address also helps build trust with your audience. If a customer sees the same consistent address across all platforms, they know they can rely on it to visit your business or confirm you serve their area. On the flip side, an inconsistent or wrong address can lead to confusion, missed opportunities, and lower search rankings.

In short, having an exact, accurate address is key to showing up in local searches, gaining customer trust, and ensuring Google promotes your business in all the right places!

Extra Credit: While some SEO experts may not completely agree, we highly recommend using an EXACT-MATCH address. This means that if you have your address as 124 Maple St. on your GBP, you should list it everywhere else (your website and other online directories) as 124 Maple St. and NOT 124 Maple Street or 124 Maple ST or any other variant. While Google may not be paying as much attention to this formatting, we believe that a byproduct of this is increasing consistency in your digital marketing profile – helping to strengthen your brand.

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12. Set Your Opening Date

Whether you’ve been in business 6 months or 100 years (yep there are still legacy businesses out there), it is a good idea to let potential users know when your business was established.

Have you noticed that your competitor’s “Years In Business” is showing on their listing in Google Maps? This happens automatically when you set the Opening Date on your GBP.

How To Add Opening Date To GBP

To set the Opening Date, go to the business listing to edit the info. Click on Edit Profile and then click on the About section, or just scroll down to the Opening Date field to enter your opening date.

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Advanced GBP Edits

13. Set Your Profile Cover Photo

Using the right profile picture on your GBP can work wonders for improving your overall performance. It’s the first thing people see when they find your business online, so it’s your chance to make a great first impression!

A high-quality, relevant profile picture instantly makes your business look more professional and trustworthy. Whether it’s a clean shot of your storefront, a well-done logo, or a clear image of your team at work, it sets the tone for your business and lets potential customers know you’re the real deal.

Plus, a strong profile picture helps your business stand out in search results, catching the eye of people scrolling through a list of similar businesses. When your profile picture reflects what your business is all about, it encourages people to click and learn more, which can lead to more calls, visits, and customers.

In short, choosing the right profile picture makes your GBP more attractive, trustworthy, and engaging—ultimately helping to drive more traffic and business your way!

Keep in mind that Google is still the boss. They list a disclaimer in their guidelines that states that they have the final say on which photo to show as your GBP profile picture.

The optimal GBP profile picture size is 1024×576 pixels and should be in JPG or PNG format. Oh yeah, you want to keep the file size under 5 MB.

Extra Credit: How does Google “see” your photo? While you may look at your photo and know exactly what it’s all about, Google may see your photo differently. Google may not be relating the desired keywords to your photo regardless of your metadata. Want to know? Use Google Vision AI to know exactly how Google views your photo and what subjects (keywords) they relate to the visuals in the photo.

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14. Create Dedicated Service & Product Pages

While this kinda spills over into website SEO, we have to mention this because it does help create a completely optimized GBP.

Service Pages

You should have a dedicated page on your website for each of the service you sell. We recommend including service description, photos of service in action, service reviews, and CTA that allows user to order or request a quote on service.

Product Pages

Much like services, you should have a dedicated page on your website for each of the products you sell. We recommend including product description, photos of product, product reviews, and CTA that allows user to order or request a quote on product.

Service and product pages can be used in a variety of ways to become helpful content, including ad landing pages and internal linking.

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15. Add Services To Your GBP

Adding services to your GBP is super easy and can make a big difference in helping potential customers understand exactly what you offer. Here’s how you do it and why it’s so important:

How to Add Services:

  1. Log in to Your Google Business Profile and select the business you want to manage.
  2. Under your business listing, click “Add Services” or “Edit Services” and start listing out the services you provide under the corresponding category. You can choose from Google’s suggestions or add custom ones specific to your business.
  3. Once you’ve added your services, you can even provide detailed descriptions and prices (if relevant), which helps customers get a better understanding of what you offer. In the service description, you can include a link to the corresponding service page on your website for good measure.

Why It’s Important:

Adding services gives your potential customers a clear picture of what your business is all about. Whether you’re a fence contractor, a hair salon, or a local bakery, listing out your services makes it easier for people to find exactly what they’re looking for. Plus, it helps you show up in more searches! For example, if someone searches for “fence repair” and you’ve listed that service, your profile is more likely to appear in those results.

It also improves the customer experience. When people visit your profile and see all the services you offer, they can make faster, more informed decisions—leading to more inquiries, calls, and bookings.

In short, adding services to your GBP makes your profile more complete, improves your search visibility, and helps customers find exactly what they need from you!

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16. Add Products To Your GBP

Adding products to your GBP is a great way to showcase what you offer and grab the attention of potential customers. It’s a simple process, and here’s how you can do it—and why it’s so important:

How to Add Products:

  1. Log in to your Google Business Profile and choose the business you want to manage.
  2. Under your business listing, click “Add Product” or Edit Product and start by giving it a name. You can also add a picture, price, and a detailed description so customers know exactly what they’re getting.
  3. Organize your products into categories to make browsing easier for your customers.
  4. Add in the Landing Page URL (the link to the product page on your website).
  5. Once you’re happy with your product listings, click “Save”, and you’re good to go!

Why It’s Important:

Adding products makes your GBP much more dynamic and informative. Customers love seeing what’s available before they make a purchase, and having a dedicated products section allows them to browse your offerings directly from your profile. This is especially useful if you sell physical goods or if your services can be broken down into individual products (like “wooden fences” or “vinyl gates”).

Not only does it help customers get a better sense of what you offer, but it also improves your chances of showing up in more searches. When someone is looking for a specific product and you’ve listed it, your business is more likely to appear in relevant search results.

In short, adding products to your GBP helps customers quickly see what you sell, boosts your visibility in search results, and increases the chances of turning profile views into actual sales!

Extra Credit: Don’t have “products” that you sell? Currently, Google still allows GBP owners to list their services here as well. Try making them slightly unique and different from the list you have under services to maximize your content.

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17. Add Updates To Your GBP Regularly

Adding updates or posts to your GBP is like giving your business a fresh boost of visibility—and it’s super easy to do! Here’s how you can add one and why doing it regularly is so important:

How to Add an Update/Post:

  1. Log in to your Google Business Profile and select the business you want to manage.
  2. You’ll see the option for “Posts” or “Add update” Click on it.
  3. Select update type by clicking “Add Update,” “Add Offer,” or “Add Event” 
  4. Write your update—it could be a special promotion, a new service, a behind-the-scenes look at your business, or an event you’re hosting. You can also add a photo or video to make it more engaging. DO NOT INCLUDE PHONE NUMBER IN POST DESCRIPTION AREA. This is not allowed.
  5. Add a call-to-action (CTA) button, like “Call Now,” “Learn More,” or “Order Online” to guide visitors on the next step.
  6. Once you’re happy with the content, click “Post,” and you’re live!

Why It’s Important:

Regularly posting on your GBP keeps your profile active and engaging. When you share updates, it shows potential customers that your business is active, responsive, and ready to serve them. Plus, these posts appear right in your business profile, which can grab attention when people are checking you out in search results or Google Maps.

Another big bonus is that posting regularly helps improve your SEO. Google loves fresh content, and by keeping your profile updated, you’re giving it more reasons to rank your business higher in local searches. Plus, posts can help highlight your special offers, promotions, or important news—making it easier for customers to stay in the loop and feel connected to your business.

In short, adding regular posts to your GBP keeps your business looking fresh, boosts your visibility, and helps you engage directly with customers—all while giving your SEO a nice little lift!

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18. Add Photos To Your GBP Regularly

Did you know that businesses that regularly add photos to their GBP get 35% more click-throughs? Yes! Regularly adding new photos to your GBP is a simple but powerful way to boost your profile’s performance. Fresh photos keep your business looking active and engaging, showing potential customers what you’re all about. Eye-catching images can help your profile stand out in search results, attracting more clicks.

Plus, Google loves updates—new photos signal that your business is current, which can improve your local SEO and help you rank higher in searches. Finally, clear, high-quality photos build trust with customers, giving them confidence in choosing your business. In short, regularly updating your photos means more visibility, trust, and customer engagement!

You need to know that Google hates stock photography. Well, it hates the use of stock photography in GBPs. This is because stock photography lowers the overall trust score – A.K.A. people think it’s fake! Stay away from adding stock images and hire a photographer if needed.

Also, note that photos should be a minimum of 720×720 pixels and clear resolution.

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19. Add Videos To Your GBP Regularly

Adding new videos to your GBP regularly is a fantastic way to take your profile to the next level. Videos are super engaging and give potential customers a real, up-close look at your business in action—whether it’s a behind-the-scenes tour, a demonstration of your services, or happy customer testimonials.

Here’s why it helps improve your profile performance:

  1. Grabs Attention: Videos stand out! When people scroll through search results or your profile, a well-made video catches their eye and keeps them on your profile longer. This helps build interest and can lead to more inquiries or visits.

  2. Showcases Your Business: Videos are the next best thing to a customer actually being there. They give people a clear sense of what your business is all about, which helps build trust and excitement. Whether it’s a quick how-to or a product demo, videos make your business feel more real and relatable.

  3. Boosts SEO: Google loves fresh content, and adding videos regularly tells Google your profile is active. This can help improve your local rankings, making it easier for people to find you in searches.

  4. Improves Customer Connection: Videos let customers see the personality behind your business. They can create a stronger emotional connection, making it easier for people to choose you over a competitor.

In short, regularly uploading videos keeps your GBP fresh, engaging, and highly visible, helping you attract more attention, build trust, and boost your overall performance!

Videos can easily be added under your business listing by clicking the same “Add Photos” option. Your videos should be no longer than 30secs long, no larger than 75MB, and a resolution of 720p or higher. Keep in mind that video compression can be used to reduce the file size but may severely affect the resolution.

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20. Create A Detailed FAQ Using Q&A Section

Every business should have an FAQ section! Publishing your FAQ section to your website is easy and offers great content. But where the heck do you put an FAQ on your Google Business Profile? Well, there’s a simple trick to adding your FAQs directly to your GBP. You do it by using the Q&A section.

How To Add FAQ To GBP

  1. Log in to edit your GBP
  2. Under your listing, click on the Q&A option.
  3. At the top of the popup window, click on the “Ask A Question” button.
  4. Type in your question and click the Post to publish your question.
  5. Back in the Q&A popup window, find the question you’ve just added and click the Answer option.
  6.  Enter your answer and click the Post option to publish your answer.


Keep in mind that others can add their answers and questions to your Q&A section, so keep a sharp eye on this section to be sure that questions and answers remain on topic and accurate.

Extra Credit: Within your answer, try to add a URL back to your website where you feature more information on the topic. Just seems like a “clever idea!” Another clever idea would be to keep in mind that the most popular Q&As are at the top. So, be sure to encourage colleagues to give your best Q&As a thumbs up. It takes at least 3 thumbs up votes for a question and answer to be visible on your listing.

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21. Add Applicable Business Identity Attributes

Adding identity attributes to your GBP is an important way to let potential customers know a little more about who you are and what your business stands for. Identity attributes, such as “Women-Owned” or “Veteran-Owned,” help showcase the values and unique qualities of your business, which can make you more relatable and appealing to customers who prioritize those attributes.

Here’s why it helps with your GBP performance:

  1. Builds Trust and Connection: For customers who want to support businesses that align with their values, these attributes can help create an instant connection. When people see that your business is, for example, “Family-Owned,” it can build trust and make them more likely to choose your business.

  2. Improves Visibility: Adding relevant attributes can help your profile stand out in searches when customers are specifically looking for businesses with those characteristics. It’s another way to improve your local SEO and get your business in front of the right audience.

  3. Enhances Transparency: Identity attributes give a quick, authentic snapshot of what makes your business unique. Being open about who you are shows that your business values transparency, which customers appreciate.

That said, it’s important to only use these attributes if they genuinely apply to your business. Authenticity is key, and adding attributes that don’t fit could hurt your credibility.

In short, adding identity attributes—when applicable—can enhance your GBP by building trust, improving visibility, and helping your business connect with the right audience!

Identity Attributes can be added under the Edit Profile and then under the More tab. You will see “From the business” Click here to access available attributes.

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22. Add Social Media Links

Adding social media links to your GBP is a smart way to give your profile more depth and improve its performance. Here’s why it’s important:

  1. Creates a Full Picture of Your Business: When people visit your GBP, they want to get a feel for your business. By linking your social media profiles, you’re giving them a way to see more of your work, interact with your content, and stay updated on what’s happening. It’s an easy way for customers to explore your business further and build a connection.

  2. Boosts Engagement: Social media links encourage visitors to follow or engage with you on platforms like Instagram, Facebook, or LinkedIn, where you can showcase more about your products, services, or company culture. More engagement means more chances to turn curious visitors into loyal customers.

  3. Improves Credibility: Having active social media accounts linked to your GBP makes your business feel more established and trustworthy. It shows that you’re present and responsive across different platforms, which can boost customer confidence.

  4. Enhances SEO: The more connected your online presence is, the better it is for your local SEO. By linking your social media accounts, you’re helping Google understand that your business is active and relevant, which can improve your visibility in search results.

In short, adding social media links to your GBP gives customers a deeper look into your business, increases engagement, and helps build trust—making your profile stronger and more appealing!

How To Add Social Media Links To GBP

  1. Log into your GBP
  2. Click on Edit Profile option
  3. Click the Contact tab or scroll down to Social Profiles (under website field).
  4. Click the Add social profile option.
  5. Select the social media channel you want to add.
  6. Add the web address (URL) of your page.

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23. Add Holiday Hours

Listing your holiday hours on your GBP is a simple yet important way to keep your customers informed and improve your profile’s performance. Here’s why it matters:

  1. Keeps Customers in the Loop: During holidays, people are often unsure whether businesses are open or closed. By listing your holiday hours, you take away the guesswork and let your customers know exactly when they can visit or call. It’s all about convenience, and customers appreciate that!

  2. Prevents Missed Opportunities: Imagine a potential customer is ready to reach out, but they’re not sure if you’re open on a holiday. If your hours aren’t updated, they might assume you’re closed and look elsewhere. Accurate holiday hours ensure you don’t miss out on business just because of unclear information.

  3. Builds Trust and Professionalism: Keeping your hours up to date, especially during busy times like holidays, shows that you’re organized and attentive to your customers’ needs. It’s a small detail that helps build trust and makes your business look more professional.

  4. Improves SEO: Google loves when businesses keep their profiles accurate and updated. Listing your holiday hours signals to Google that you’re actively managing your profile, which can boost your visibility in search results.

In short, listing your holiday hours ensures customers know when to reach you, prevents missed business opportunities, and helps your GBP perform better by showing you’re on top of things!

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24. Add Book Appointment Link

You would never publish a website or send out an invitation to do business without providing a way for the potential client to engage…would you? I hope not. The key to business success is to offer a variety of ways for your potential clients to connect with you. And adding a way for your customers to book an appointment with you is a great way to establish buying intent.

Adding an appointment booking link to your GBP is a game-changer when it comes to boosting your profile’s performance. Here’s why:

  1. Makes It Super Convenient for Customers: When people are ready to book your services, the last thing they want is to jump through hoops to do it. By adding an appointment booking link, you’re making it incredibly easy for them to schedule with just a few clicks—no phone calls, no emails, just a smooth, seamless process.

  2. Increases Conversions: When booking an appointment is as simple as clicking a link, it removes barriers that might make someone hesitate. The easier you make it for customers to take action, the more likely they are to book, leading to more business for you.

  3. Enhances Professionalism: Having an appointment link right on your GBP makes your business look organized and customer-focused. It sends the message that you’re ready and available, which builds trust with potential clients.

  4. Improves Engagement and SEO: Google notices when people interact with your profile, and having a booking link encourages more engagement. The more actions customers take—like booking appointments—the better your profile looks in Google’s eyes, which can help improve your rankings in local searches.

In short, adding an appointment booking link to your GBP is all about making things easy for customers, increasing your chances of getting bookings, and boosting your visibility—leading to better overall performance!

How To Add Booking Link To GBP

  1. Log into your GBP
  2. Click on the Bookings option under your profile
  3. You can select to use Featured Book Button option (Google preferred providers) or, if you are using a service like Calendly, you can select the “Links to your online booking tools” option and add in your custom booking URL.
  4. Click Save.

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Bonus GBP Tips

25. Get More Google Reviews

Getting more Google reviews is all about making it easy and encouraging happy customers to share their experiences. Here’s how you can do it:

  1. Ask at the Right Time: Timing is everything! Ask customers for a review right after a positive interaction—whether it’s completing a service, delivering a product, or receiving good feedback. When the experience is fresh, people are more likely to leave a glowing review.

  2. Make It Simple: Send a direct link to your Google reviews page via email or text, or include it in your follow-up communication. You can even add a review request button on your website or social media. The easier you make it, the more likely customers are to take action.

  3. Offer Friendly Reminders: Sometimes, people just need a little nudge. Without being pushy, remind your customers how much their feedback means to you and how it helps your business grow. A friendly follow-up after a service or sale can work wonders.

  4. Respond to Existing Reviews: Whether it’s a 5-star rave or constructive criticism, always respond to your reviews. Showing appreciation for good feedback and addressing issues in a positive way demonstrates that you value your customers’ opinions. Plus, it encourages others to leave their own reviews!

  5. Display Reviews on Your Website or Social Media: Showcasing customer reviews on your website or social media builds social proof and encourages others to leave their own. It’s a great way to highlight the positive experiences people have had with your business.

  6. Provide Excellent Service: This one goes without saying, but offering a great product or service is the foundation for getting good reviews. Happy customers are naturally more inclined to share their experiences.

In short, getting more Google reviews is about asking at the right time, making it easy, and showing customers how much you value their feedback. The more positive reviews you gather, the more trust you build, and the more visible your business becomes on Google!

The number of reviews you need to make an impact depends on several factors including your market saturation, years in business, and service type. Typically, we recommend that you set milestones for achieving more reviews. These milestones would be:

  1. LEVEL 1: 10 Positive Reviews (indicates new business)
  2. LEVEL 2: 25 Positive Reviews (usually increases the GBP strength to “level-up”)
  3. LEVEL 3: 50 5-Star Reviews (will generally out-rank most new competitors)
  4. LEVEL 4: 100+ 5-Star Reviews (will out-rank most competitors)

In our experience, the more positive reviews you have, the more you also gain a bit of stick-to-it value, whereas Google gives you less and less trouble with GBP edits. This can also sometimes deflect competitors’ attempts to Suggest Edits for your business as well.

Looking for a great way to vet Google Reviews to get more positive reviews? Check out BizzRater!

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26. Ask Clients To Include Review Photos For An Incentive

Asking clients to leave photos with their Google Review is a fantastic idea, and here’s why:

1. Photos Make Your Reviews Stand Out

Reviews with photos are eye-catching and help potential customers visualize your products or services in action. When people are scrolling through reviews, a picture immediately grabs attention and adds a whole new level of authenticity to the feedback. It’s like giving future customers a behind-the-scenes look at what they can expect!

2. Builds Trust with Potential Customers

A picture is worth a thousand words, right? When someone shares a photo of your completed project or service, it adds extra credibility. Potential customers get to see real, unfiltered results, which builds trust and can make them more likely to choose your business over competitors.

3. Improves Your Google Ranking

Google loves rich content, and reviews with photos can boost your profile’s performance in local search results. The more engaging and detailed the reviews, the more likely Google is to promote your business in relevant searches.

Incentives for Photo Reviews:

  • Tipping The Crew: Mention to your customer that when a 5-star review is submitted that includes at least one photo, the entire crew receives a monetary tip. This is a way for them to tip the crew and it cost them only a few minutes of their time.

  • Help Us Win: Another great approach that tugs at their hearts to help would be to tell them something like, “Our company is running a little contest to see which team members can deliver the most awesome service. In order for ME to win, I just need to get more reviews with photos than my team members. Just need you to snap a quick picture of your new fence and submit it with your 5-star review. I’ll send you the link. Can you help me win?

  • Get The Fur Babies Featured: If your customer is a pet owner, chances are they love their pet getting lots of love. Ask them to submit a photo of their pet along with their 5-Star review to have the photo featured in the company’s pet Hall-of-Fame!

In short, asking for photo reviews helps your Google Business Profile shine, builds trust, and can even boost your search rankings. Offering a little incentive, whether it’s a discount or a chance to win something fun, makes it more enticing for customers to take that extra step!

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27. Respond To Every Google Review

Responding to all reviews, whether they’re glowing 5-stars or more critical ones, is a smart move that can really elevate your business’s reputation. Here’s why it’s so important:

1. Shows You Care

When you respond to reviews, it shows customers that you’re listening and that you value their feedback. It’s a simple way to express your appreciation and let people know their opinions matter to you. Customers love doing business with companies that care!

2. Builds Trust and Credibility

Whether it’s a positive review or a constructive one, responding demonstrates transparency and professionalism. Future customers can see that you’re engaged and willing to address any issues, which builds trust and boosts your credibility. Even if a review isn’t perfect, a thoughtful response can turn it into a positive experience for others who are reading.

3. Helps with Search Rankings

Google loves to see businesses interacting with their reviews. Responding to reviews regularly keeps your profile active and can help improve your local search rankings. So, not only does responding create goodwill with customers, but it also helps you stay visible to new ones!

4. Provides an Opportunity to Fix Issues

For critical or negative reviews, your response is your chance to make things right. Apologizing for the customer’s experience and offering a solution can go a long way in repairing the relationship. Plus, it shows future customers that if things don’t go perfectly, you’re committed to finding a resolution.

In short, responding to all reviews lets your customers know you’re engaged and attentive, builds trust, and can even help improve your online visibility. It’s a simple but powerful way to create positive connections with your audience!

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28. Get Reviews On Other Platforms

While Google reviews are super important, getting reviews on other platforms—like Yelp, Facebook, or industry-specific sites—can give your business a huge boost! Here’s why it’s worth expanding beyond Google:

1. Reaches a Wider Audience

Not everyone looks at the same review platform. Some people might prefer Yelp, others might trust Facebook, or maybe they’re checking out industry-specific sites like Angie’s List. By gathering reviews on multiple platforms, you’re casting a wider net and reaching more potential customers where they like to search.

2. Builds a Stronger Online Presence

When your business has positive reviews across different platforms, it creates a stronger, more well-rounded online presence. Potential customers see that you’re consistently delivering great service no matter where they look, which builds trust and credibility.

3. Boosts SEO and Search Rankings

Having reviews on platforms other than Google helps improve your business’s overall online authority. Search engines like Google take into account reviews from across the web when determining your rankings. So, the more positive reviews you have on various platforms, the more likely your business will show up in relevant searches.

4. Diversifies Your Reputation

Relying on just one platform for reviews can be risky. If your Google reviews dip for some reason or if Google makes changes to their algorithms, your visibility could be affected. Having reviews on other platforms provides balance and ensures your business is still getting seen and trusted, no matter what.

In short, getting reviews on platforms beyond Google helps you reach more people, strengthens your online reputation, and even boosts your SEO. It’s all about spreading the love and building a solid, diverse foundation of customer feedback!

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29. Bury Negative Google Reviews

If you’re stuck with a negative Google Review, first, just accept that it is not the end of the World. As a matter of fact, by the time you have 40 or more reviews, consumers kinda expect you to have a couple of negative reviews. Businesses with 40+ reviews and a rating of 5.0 seem less legitimate as a business with 40+ reviews but has 1 or 2 1-star reviews that bring their rating down to 4.7 or 4.8.

Regardless, no one likes negative reviews. So, here are a few tips on how you can bury negative Google reviews…well almost. Nothing is ever completely gone. Just maybe a little less visible.

But before you attempt to bury a negative Google review, first try reaching out to the customer to see if you can make their experience a little better. Maybe you can rebound and get the customer to update their review (improve the rating) or maybe you can even make a full comeback and get them to remove their review all together. Either way, it’s worth a shot.

If not, here are a couple of ideas that can help minimize the visibility of those negative reviews:

The Helpful-First Approach

Reviews have a thumbs-up voting system on Google. You do not need to be a manager of a GBP to vote for a review. Go through your reviews and give a thumbs-up vote to all your 5-star reviews. Now ask colleagues, family, and friends to do the same. Typically the reviews with the highest votes sit closer to the top of your reviews and are more visible in general.

The Fresh-Content Approach

Even though users can only leave one review on Google, they can forever edit their review. With this approach, you should reach out to the best customers who left a review and have them edit their review by adding more content and or photos of their project. This resets the review and, sometimes, it can help boost them to the top  – theoretically pushing the negative review further down.

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30. Get Business Listings In Other Directories 

Getting your business listed on a variety of online directories is like giving your business extra “digital real estate”—and it’s a smart move for several reasons. Here’s why it’s so important:

1. Increases Your Online Visibility

The more places your business is listed, the more chances you have to be discovered. Different customers use different platforms to search for services, whether it’s Yelp, Angie’s List, or local business directories. By being present in multiple spots, you increase the likelihood that potential customers will come across your business, no matter where they’re looking.

2. Boosts Your Credibility

When people see your business listed across a variety of trusted directories, it adds to your credibility. It shows that your business is established and actively engaged online. Plus, consistent listings help build trust—customers are more likely to choose a business that looks well-represented and professional across multiple platforms.

3. Improves Your Local SEO

Search engines, like Google, pay attention to how many places your business is listed. The more directories your business is on (and the more consistent the info is across them), the more Google sees your business as relevant and trustworthy. This can help boost your rankings in local search results, making it easier for customers to find you.

4. Builds Trust with Potential Customers

When your business pops up on several respected directories, it reassures potential customers that you’re the real deal. People tend to trust businesses they see across multiple platforms, and it gives them the confidence to reach out to you.

In short, getting listed on a variety of online directories helps you reach a larger audience, build trust, and improve your search rankings—all of which contribute to growing your business!

Extra Credit: We highly recommend using BrightLocal for citation audits and new citation creation services. You can use the service to check your existing citations through an audit process and purchase a citation submission service that can help you address the top 100 online citations. BrightLocal has many other great tools such as GMB map pin performance and other local SEO tools.

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31. Check GBP Keyword Performance For Potential

Checking your keyword performance on the GBP dashboard is like getting insider information on how customers are finding you online—and it’s super important! Here’s why:

1. Understand What’s Working

Your GBP dashboard shows you which keywords are driving traffic to your profile. By reviewing this data, you can see exactly how people are searching for your services. Are they using specific terms like “fence repair” or broader phrases like “local contractor”? Knowing this helps you understand what’s already working so you can build on it.

2. Identify Gaps and Opportunities

Once you know what keywords are bringing people in, you can also spot areas for improvement. Maybe there are relevant terms your profile isn’t ranking for yet—this is where the keyword potential comes in. For example, if you see that customers are finding you through “wooden fence installation,” but not “vinyl fence installation,” it’s a clue to optimize your profile or website content around those missed opportunities.

3. Refine Your Profile

Armed with this keyword data, you can tweak your GBP to better align with what people are searching for. Add more relevant keywords to your business description, services, or posts to make sure your profile is showing up in the right searches. It’s all about speaking the same language as your potential customers!

4. Stay Ahead of Competitors

By regularly checking your keyword performance, you can stay on top of trends and shifts in how people search for businesses like yours. This helps you adapt quickly and stay ahead of the competition in local search results.

In short, checking your GBP keyword performance helps you understand how customers are finding you, spot new keyword opportunities, and keep your profile fine-tuned for maximum visibility. It’s an easy way to make sure you’re staying relevant and reaching more people!

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32. Link Back To Your GBP EVERYWHERE

Linking back to your GBP from a variety of sources is like giving it a big SEO hug—it helps boost your visibility and credibility online. Here’s why it’s so important:

1. Builds Trust with Google

When multiple trusted websites, blogs, or directories link back to your GBP, it sends a signal to Google that your business is legitimate and relevant. Google loves seeing these “backlinks” from other sources because it shows that your business is well-regarded online. This can help improve your ranking in local searches, making it easier for customers to find you.

2. Drives Traffic to Your Profile

The more places you link back to your GBP, the more chances people have to click on those links and visit your profile. Whether it’s from your website, social media, or other business listings, every link creates another pathway for customers to discover you.

3. Strengthens Your Online Presence

Linking to your GBP from various platforms helps create a more connected, cohesive online presence. The more your business appears in different places with a link back to your profile, the more established and professional it looks to both search engines and potential customers.

4. Helps Improve Local SEO

Backlinks are one of the key factors Google considers when ranking businesses in local search results. By linking back to your GBP from trusted sources like your website, blog posts, or industry directories, you’re giving your profile an SEO boost. More backlinks can mean better rankings, which means more visibility and more customers!

In a nutshell, linking back to your GBP from multiple sources helps build trust with Google, drive more traffic, strengthen your online presence, and improve your local SEO. It’s a simple strategy that can make a big difference in how easily customers can find and connect with your business!

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33. Monitor Performance YOY

Monitoring your performance on your GBP Dashboard is crucial for you to know whether the work you are putting is making a difference. However, too many people get confused on how to do this.

First, it’s important to note trends. Nearly every business has seasonal trends. For example, most fence contractors expect more people to be interested in fencing during the warmer months. Because of this, a month-over-month measurement will be pretty useless.

In our example, the fence contractor should not be disappointed if his October traffic was 35% lower than his September traffic, as this is likely demonstrating a trend and not a good measure of performance.

It is much better to measure against the same period from the previous year. (Year-Over-Year)

In your GBP Dashboard, click on performance option. This will likely display a range that includes the current month you are in. Since the current month has not closed out, there will be no YOY measurement. Select the Time Period option and remove the current month (or just select the previous month alone). Click apply. You will now see a positive (green) or negative (red) YOY measurement.

The YOY is a more true measurement on progress without factoring in seasonal trends. It’s a great sign if your showing improvement year-over-year!

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Become A GBP Pro!

Here are a few extra tips for improving your GBP knowledge and maximizing your Google juice and popularity on the Google Maps platform!

Never Miss A Notification:

On your Google Business Listing, be sure to turn on your notifications so that you never miss an alert from Google regarding your GBP.

Become A Google Local Guide

Build your own Google user profile up by reviewing businesses by writing high-quality reviews, adding photos of businesses, answering questions about other businesses, etc through Google Maps. This can help you become recognized as a “Local Guide” and assist with your edits sticking.

Stop Cheaters & Spammers

Help stop cheaters and spammers on Google by suggesting edits to their Google Business Listing. If you see that someone is violating Google’s guidelines (keyword stuffing name, using a fake address, etc), you can report that to Google as a “suggested edit” or by using the Google Business Redressal Form. Keep in mind that if you upload any photos as evidence to your claim, the business will know that you were the one who reported them. However, it is otherwise an anonymous report. Google may choose to publish your edit or reject the edit. You should receive an email from Google regarding your suggestion.

Spy On Your Competitors

Get a leg-up on your competition by diving into their Google Business Listing to reveal their GBP details! You can do this easily using a Chrome Browser Extension called GMB Everywhere. Install this extension on your Chrome Browser and then explore Google Maps to reveal your competitor’s categories, place ID, and other interesting details.

 

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In Conclusion

We hope that you found this information to be helpful in marketing your business on Google. Do you have questions about any of this information? Did we miss any important GBP options? Use your favorite method to request more information, tell us what we missed, or get answers to any of your questions. We’re always happy to help.

WE’D LOVE TO HEAR FROM YOU! COMMENT BELOW

Picture of Benji McKinney

Benji McKinney

Benji has been working in the digital marketing space since 2009. He specializes in website development, SEO strategies, graphic design, brand development, and Google Business marketing strategy.

Want to book an appointment with Benji? Check availability and book online now.

Lifesupport

Your website runs on software like WordPress and other supporting plugins. Like all software, these require regular updates as the internet environment changes.

LifeSupport is everything you need to keep your WordPress website online and healthy. This includes regular updates to the WordPress software, included plugins, and general database maintenance.

Taskboard Pro

Communication is crucial to success when working with your marketing team. This is why Clever Fox Online has developed a unique project management solution that allows you to communicate seamlessly with the dedicated marketing professionals at Clever Fox Online. We call this your “Taskboard.”

No more missed emails, text messages, voicemails, or phone calls. Now everything is in one place!

On your taskboard you can see the status of on-going tasks, add new tasks, prioritize tasks, assign new tasks, and so much more! This is the central hub for both task communication and file storage. With your Taskboard Pro account, you can upload, search, and reference important materials related to your marketing and website project.

Want to use a dedicated Taskboard for your internal team? No problem. Ask your Clever Fox to set you up!

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Fill out the form below and you will receive an email with the link to book a discovery call. Discovery calls are 30-minute meetings that can be either a phone call or Zoom Video Conference – you decide.

*Careful: This is where you will receive link for booking Discovery Call with Clever Fox.
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Website Support

Monthly Support Credits are like having a marketing department on retainer. With your monthly allotted Support Credits, you can select additional marketing tasks to be completed, add additional pages to your website, graphic design, and much more.

No matter which package you subscribe to, you will have access to your Taskboard, where tasks can be assigned and credits are redeemed.

Credits do not roll over month-to-month. Credits can be purchased separately at a rate of $125/credit.

Here’s the breakdown for how many credits are included in each of our packages:

Web Development Packages

Basic = 1 Monthly Support Credits
Essential = 2 Monthly Support Credits
Ultimate = 4 Monthly Support Credits

Web Maintenance Packages

Level 1 = 1 Monthly Support Credits
Level 2 = 2 Monthly Support Credits
Level 3 = 4 Monthly Support Credits

SEO Booster Packs

Ignition = 2 Monthly Support Credits
Launch = 4 Monthly Support Credits
Rocket = 6 Monthly Support Credits

Here are a few examples of how you can redeem your monthly credits:

New Service Page Creation = 2 Credits
Business Card Design = 2 Credits
Brochure Design = 4 Credits
Single-Page Document = 2 Credits
City Target Page Creation = 2 Credits
General Site Maintenace = 2 Credits
New Custom Form = 3 Credits
Splash Site Creation = 12 Credits
General SEM Ad Support = 4 Credits
Sign Design = 2 Credits
Google Business Support = 4 Credits
1-Hour Advisor Call = 2 Credits

Monthly Marketing Call

Our Ultimate Package includes a monthly Zoom Call with your Clever Fox Marketing Advisor. On this 1-hour call, you can discuss marketing performance, review analytical data, go over new marketing strategies, assign new marketing tasks, and much more. It’s like having a virtual marketing department at your fingertips!

Territory Protection

Are you a local service provider or tradesman? Chances are you probably have some stiff competition in your service area. That is why we offer Territory Protection.

If you have our Territory Protection, we will not work with any other professional offering the same service in your defined service area without your permission. And it’s okay to say “No” and lock out your competition!

This is a great way to lock in your market share of the digital marketplace. When any competitor in your area contacts us, we will immediately notify you to let you know who they are and where they are located. You have the final word on whether we can work with them or pass. Regardless of your decision, all your project information remains confidential.

Print Shop

Clever Fox Online isn’t just “online.” We actually have a dedicated print house to handle all your printing solutions, including business cards, brochures, door hangers, flyers, catalogs, decals, and so much more.

Ultimate Package subscribers get an additional 20% Off our super-low printing rates!

BizzRater

BizzRater is our sister company that helps businesses take control of their reviews. The BizzRater subscription allows you to “buffer” reviews. This helps to ensure that customer-related issues are handled BEFORE they result in public, negative reviews for your business.

The BizzRater regular subscription is $75/month. Discounted rate for Essential Package is 30% Off ($52.50/month). For more information, check out BizzRater.com.

Mysalesman Integration

We love the mySalesman tool! If you are a subscriber of the mySalesman tool, we can embed your mySalesman throughout your website to allow for a seamless experience – users no longer need to leave your website to use the mySalesman tool! Qualify leads directly on your website using mySalesman.

*You must be a subscriber of mySalesman to use this service. For more information, visit the mySalesman website.

Do you use a different lead-qualifying software solution? Ask your Clever Fox project manager. We do support a variety of lead-qualifying solutions.

Done-For-You Blog Articles

The Clever Fox Online team is constantly crafting fresh articles that can be published right into your Blog Library. And you know what’s even better? It’s not just your visitors who will notice the awesome content, but Google will love you for it!

With this incredible feature, we’ll take care of everything for you. We’ll automatically publish the articles to your website, complete with relevant links, eye-catching photos, and all the SEO benefits you can imagine. It’s like having a well-oiled content machine that keeps your website buzzing with new, helpful information.

The Ultimate Package includes one article per month. Need more than one article per month? You can order more articles based on your needs.

Blog Library

Imagine having a cozy corner on your website where customers can dive into a world of knowledge and valuable insights. That’s what a Blog Library or Knowledge Library offers!

It’s a fantastic space where you can develop engaging articles, providing potential customers with in-depth information about your services, product support, or simply a chance to learn something new and helpful. It’s like having a treasure trove of useful content that not only educates but also builds trust and establishes you as an expert in your field.

Your captivating Blog or Knowledge Library that keeps your visitors coming back for more!

City Target Pages

Our City Target Pages were developed over years of data collection and testing. They are part of the special SEO toolkit that we deploy on your website.

These city pages are designed to target your most popular cities specifically. The result? An increased digital presence in those cities and the creation of logical landing pages. It’s all about boosting your online visibility and reaching your target audience in the right places.

Other Related Services

Other Related Services is an opportunity to include web pages and content about other services you may offer. The most common services included are Staining, Snow Plowing (Ice Management), Pressure Washing, Deck Construction, Landscaping, Lawn Care, or Pergola/Arbor Construction. If your package includes “Other Services,” you select the services and we provide the content and related SEO strategy to market the service through your website.

With the Essentials Package, you can include up to two of these services on your website. The Ultimate Package includes up to five of these services.

Fence Repair Service

We’ve got something tailor-made just for you: an inclusive page and SEO strategy specifically designed for fence repairs! Whether you’re looking to attract more leads for small repairs or focus on larger repair jobs, we’ve got your back. You get to choose the approach that suits your business best!

Our strategy revolves around creating a dedicated page that highlights your expertise in fence repairs. We’ll optimize it to make sure it grabs the attention of those in need of your services. Plus, we’ll implement a smart lead form that allows you to easily identify and separate fence repair leads from other inquiries.

Gates & Operators Service

We’ve got something tailor-made just for you: an inclusive page and SEO strategy specifically designed for fence repairs! Whether you’re looking to attract more leads for small repairs or focus on larger repair jobs, we’ve got your back. You get to choose the approach that suits your business best!

Our strategy revolves around creating a dedicated page that highlights your expertise in fence repairs. We’ll optimize it to make sure it grabs the attention of those in need of your services. Plus, we’ll implement a smart lead form that allows you to easily identify and separate fence repair leads from other inquiries.

Review Integration

Using TrustIndex software integrations, Standard Reviews will display any reviews you receive through your Google Business Listing on your website. With Standard Reviews your reviews will be updated monthly.

With our Real-Time Reviews integration, you will get an aggregated display of any review on any supported platform displayed in one seamless list on your website in *real-time. Our aggregation support over 130 review platforms like Google, Yelp, and Facebook.

*Real-time may vary based on your website server cache settings and how often your site is refreshed by the visitor’s browser.

CRM Integration

With CRM Integration, we can set up your Zapier account to integrate your website lead forms with your CRM, such as JobNimbus, Jobber, and other supported CRM software. Our advanced forms can integrate with over 300 software providers.

This will ensure that your leads flow directly into your CRM with seamless automation. This will import your potential customers into your sales funnel automatically. Ask us about your CRM to check for compatibility.

Lead Forms

Get engaging forms that will revolutionize how you capture and qualify leads on your website. From a simple contact form to a more sophisticated quote form with interactive images, we’ve got you covered!

Imagine having a contact form that not only collects basic information but also grabs your visitors’ attention and sparks their interest. Our quote forms go the extra mile by utilizing image-selectors to engage potential customers and encourage interaction. It’s like having a virtual salesperson.

The leads generated from these forms won’t get lost in cyberspace. Oh no, we make sure they land straight in your email inbox, so you can easily follow up with those hot prospects. And if that’s not convenient enough, we even offer the option to receive a text message notification whenever you have a new lead. Talk about staying on top of your game!

Digitized Logo

In order to have your logo embroidered on products, you will need to have your logo digitized. This is a special process of converting your logo to a form that can be then used with an embroidery machine to sew out your logo.

This is usually an .EMB or .DST file. You would be able to supply this file to your local embroidery shop or promotional product supplier and get a high-quality sewn-out logo on hats, shirts, and tons of other promotional items.

Logo Help

As part of your digital marketing plan, we can help you establish a solid brand strategy by creating a new logo for your company and defining usage guidelines to maintain brand integrity, whether you need a new logo or just a little polish to your existing logo. We’re here to help.

A revision is defined as a concept if a new or polished logo is requested.

This also ensures that you have a vector version of your logo on file for future use.

SEO SERVICES

Foundational SEO: Your website will be built on a solid SEO strategy and you’ll get all of the foundational SEO configured on your website. This includes the most important aspects of SEO such as page titles, keyword coordination, and other on-site SEO factors.

Basic SEO Plan: With the Basic SEO Plan your website will get up to 2 hours of SEO work per month. This work includes improvements to your foundational SEO and basic on-site SEO improvements. This plan comes with a monthly SEO report.

Essential SEO Plan: In addition to everything from Basic SEO Plan, Standard SEO includes our enhanced SEO methods which include our proprietary cascading SEO methodology along with progressive internal link strategy. This plan comes with a monthly SEO report.

Ultimate SEO Plan: The Ultimate SEO plan includes all of the above SEO techniques plus some of our most aggressive SEO strategies that include off-site SEO, local SEO, citation engineering, and organic backlink building. This plan comes with a monthly SEO report.

Mobile-Friendly

You know those frustrating moments when you’re browsing a website on your phone and everything looks tiny or squished? With our responsive design approach, that’s a thing of the past! Your content will automatically adjust and adapt to fit perfectly on screens of all sizes.

But here’s the cherry on top: responsive design isn’t just about aesthetics. It’s also about keeping up with Google’s Mobile-Friendly guidelines. Our websites are designed to comply with those guidelines, which means Google will love your site so you’ll have a better chance of ranking higher in search results.

So, say goodbye to those clunky, hard-to-read websites and hello to a seamless browsing experience for your visitors!

Theme Edits

Basic Theme Edits: In addition to tailoring the content of the theme to your services, Basic Editing includes changes to the website color, fonts, and minor section styling.

Advanced Theme Edits: In addition to everything in basic as applied to your choice of Master Fence Theme. You can even mix and match some sections from one version to another!

Unlimited Customizations: With Unlimited Customization, we can use the Master Fence Theme as a foundation and completely redesign your website without limitations. This customization gives you the advantage of the Master Fence Theme with the added benefit of a custom-built website.

Master Fence Theme

We’re super excited to introduce you to our amazing creation: the Master Fence Theme. This theme has been meticulously crafted with you in mind, taking into account all the unique needs and requirements of your industry.

Since its inception in 2020, we’ve been continuously working on enhancing and improving the Master Fence Theme. It’s like a fine bourbon that gets better with age! This bad boy forms a solid foundation for your fence company website, ensuring that you have a strong online presence that stands out from the competition.

What makes the Master Fence Theme truly special is its ability to rock a killer content strategy. We’ve got you covered when it comes to optimizing your website for search engines (SEO), making sure your online visibility reaches new heights. With this theme, you’ll have all the tools you need to effectively develop your website and attract those eager customers.

And guess what? We’ve gone above and beyond by creating not just one, but five different versions of the Master Fence Theme.

The Basic Package includes the Master Fence Basic v1 only.

Both the Essential and Ultimate packages include your choice of any of the Master Fence Themes, while the Ultimate package includes more advanced customization of the theme, allowing you to mix and match features.

Website Backup Service

Basic Website Backup: includes website backups that happen on the web server only. Website recovery can take up to 72 hours.

Essential Website Backup: includes website backups that happen on the web server and are stored off-site in case of server failure. Sites can be recovered within 48 hours.

Ultimate Website Backup: includes website backups that happen on the web server, backups that are stored off-site and site can be restored within 1 to 6 hours as a priority service.

Website Security

When it comes to coding your website, we’ve got you covered with the latest compliance and Google Guidelines. We want to make sure your website is not just functional but also safe and secure. That’s why we take extra measures to protect it from those pesky hackers, spam, and malicious software.

We’ve got some powerful security software in place that acts as your website’s guardian, keeping the bad guys at bay. So you can rest easy knowing that we’ve got your back and your website is in good hands. We take security seriously because your peace of mind is our priority.

Google Ad Management

Google Ad Management includes ongoing support and ad optimization for your Google Ad account. With Google Ad Management, we will help ensure your Google Ads are targeting the correct audiences, using optimal ad assets, and providing performance insights.

Your “ad spend” refers to the actual fees you pay Google directly. Any fees paid to Clever Fox Online are dedicated to ad management service.

Google Ad Lite: This plan covers the management of up to 3 Google Ad Campaigns.

Google Ad Grow: This plan covers the management of up to 6 Google Ad Campaigns.

Google Ad PRO: This plan covers the management of up to 10 Google Ad Campaigns.

Google Business Help

We’re here to lend you a helping hand with your Google Business Profile! Our team is dedicated to making sure your profile shines bright and performs at its best. We’ll guide you through the process step by step, paying close attention to every little detail to make sure it’s fully optimized.

But our support doesn’t stop there! We assist you with the on-going optimization of your listing so that you can maximize its performance. This also includes ongoing support for your listing when having issues with listing suspensions, missing reviews, and more.

Type of Services You Offer?

Do you offer residential and commercial fencing? If so, you will need a package that can support both.

Residential Only: This package includes support for residential fencing only.

Residential & Commercial: This package is perfect for residential and commercial fence contractors.

Please note that you can add a commercial section to any package using Support Credits.

Website Hosting

No need to buy your own website hosting! We now include premium hosting provided by Siteground as long as you are subscribed to our service. If you ever want to switch providers, we offer a migration service to make your switch as smooth as possible.

Hosting does not include webmail service or domain name. Migration service may require an additional fee.

If you opt to maintain your own website, we offer a migration service to move your website and make the transition smooth.

Migration service is dependent upon a compatible hosting server (the server must support Wordpress). This service will be provided for a one-time fee of $300.

Minimum Term

All packages require a 12-month minimum service agreement. This covers the cost of the website development and related services included. After the initial 12-month term, you will be presented the option to renew at your guaranteed locked-in rate, switch to a different maintenance plan, or select to manage the website yourself.

If you opt to maintain your own website, we offer a migration service to move your website and make the transition smooth.

Migration service is dependent upon a compatible hosting server (the server must support Wordpress). This service will be provided for a one-time fee of $300.

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