Microsoft Advertising is shaking up remarketing. Starting August 25, 2025, you can now build remarketing audiences based on ad impressions—not just clicks or site visits.
Why this matters for fence companies:
- Stay top-of-mind with homeowners – Even if someone doesn’t click your ad when searching “privacy fence installer near me,” you can now remarket to them later just because they saw it.
- Reach more potential customers – You can build lists from up to 20 campaigns or ad groups. That means your “vinyl fence,” “wood fence,” and “pool fence” campaigns can all feed into the same remarketing audience.
- Cross-campaign retargeting – Use those remarketing lists in search, shopping, and native ads (so long as one source is an Audience Ads campaign), keeping your brand in front of property owners as they move from research to decision.
- Privacy-first advantage – With less reliance on clicks or third-party data, you’re better positioned to compete in a world where tracking is getting harder.
What fence contractors should do now:
- Audit your campaigns – Decide which campaigns (vinyl, wood, ornamental, etc.) can feed your remarketing audiences.
- Build impression-based lists – Don’t just wait for clicks—capture interest from everyone who sees your ads.
- Retarget across channels – Show those same prospects new ads when they’re searching, browsing, or even using Microsoft Copilot.
- Test performance – Compare click-based lists vs. impression-based lists and double down on what brings in more leads.
💡 For fence businesses, this means more chances to stay in front of homeowners the moment they start shopping for a fence—even before they’ve clicked your website.
For more information on this Microsoft Ad feature, check out the latest from Microsoft Advertising.
