Your Google Business Profile Isn’t Broken. It’s Just Not Converting.
Need more phone calls?
We didn’t redesign the logo.
We didn’t overhaul the website.
We didn’t touch their brand at all.
We fixed the one thing most fence contractors overlook.
And the phones lit up.
A Fence Contractor’s Silent Phone
A few months back, a fence contractor in the Midwest came to us. Solid reputation. Years in business. Quality fences all over town.
But there was one big problem:
Their phone wasn’t ringing.
They already had a Google Business Profile. They had good reviews. They even had a 5-star average.
Still… crickets.
And no, it wasn’t Google’s fault. It wasn’t bad luck. It was something much simpler.
Their profile wasn’t converting.
Ranking Alone Won’t Pay the Bills
Here’s the hard truth:
“Ranking isn’t the finish line. It’s just step one.”
You could show up in the top three on Google Maps and still get passed over every single time.
Because today’s buyers don’t just tap the first business they see. They compare. They scan. They choose the one that feels like the best fit.
If your profile doesn’t build trust—or doesn’t give them a reason to call—you’ll get skipped.
What We Changed (And Why It Worked)
No gimmicks. No hacks. No ad spend.
We went straight into their Google Business Profile and focused on conversion.
1. Rewriting the Business Description
Before:
“ABC Fencing is a reliable fence company serving the Midwest. We have been in business for 15 years and offer quality service at affordable prices.”
After:
“Need a fence that’s built to last? We install wood, vinyl, aluminum, and chain link fencing across [City]. Whether you need privacy for your backyard or security for your business, our crews show up on time, get the job done right, and leave your property looking better than we found it. Call today for a free estimate.”
The difference?
- Spoke directly to customer needs.
- Used local language.
- Gave a clear reason to call.
2. Adding Hyper-Local Google Posts
Instead of “Another fence done today!” we posted updates like:
“Just finished a 6-foot cedar privacy fence for a family near Maple Grove Park. They needed a safe yard for their kids and dog, and the transformation is night and day. Looking for a fence near Maple Grove? Give us a call.”
That’s hyper-local content. Google loves it. Customers connect with it.
3. Showcasing Real Photos
We ditched the stock images. No more generic happy families or clipart fences.
Instead, we uploaded:
- Before & after shots.
- Jobsite photos.
- Crews working on installations.
People want proof. Real fences. Real work. Real places.
4. Cleaning Up Categories
They had a messy list of categories—things like:
- Contractor
- Construction Company
- Building Services
We streamlined it to:
- Fence Contractor (primary)
- Fence Supply Store
- Fence Repair Service
This helped Google (and customers) understand exactly what they do.
5. Getting Reviews the Smart Way
They had good reviews, but nothing recent. That silence makes potential customers hesitate.
We built them a simple system:
- A text template sent after each install.
- A direct link to review.
- A clear ask: “Could you mention your wood privacy fence and how fast we finished the job?”
Result? 15 new reviews in 30 days.
Reviews loaded with keywords, locations, and customer experiences.
6. Optimizing the Services List
Their old list said:
“Installation. Repairs. Maintenance.”
We replaced it with:
- Wood Fence Installation in [City]
- Vinyl Fence Supply Near [Neighborhood]
- Chain Link Fence for Businesses in [City]
- Automatic Gate Repair Available
Now they show up for specific, high-intent searches.
The Result? 200%+ More Phone Calls
Before we made the updates, they averaged about 20 calls a month from their profile.
After optimizing?
62 calls in 30 days.
No ads. No rebrand. Just a tuned-up Google Business Profile that actually converts.
The Lesson: Don’t Just Be Seen—Be Chosen
Most contractors think they have a traffic problem.
But in reality, they have a conversion problem.
If your Google Business Profile is vague, outdated, or sounds like every other fence contractor in town—why would anyone choose you?
It’s not enough to show up. You have to show up well.
Quick Recap (Your Checklist)
Here’s what to look at inside your own Google Business Profile:
- Rewrite your business description with clear customer benefits.
- Use Google Posts for hyper-local, story-driven updates.
- Upload real jobsite photos, not stock images.
- Clean up your business categories.
- Ask for reviews consistently—and guide customers on what to mention.
- Expand your service list with location-specific, keyword-rich entries.
Ready to Turn Your Profile Into a Lead Machine?
At Clever Fox, we do this all day.
We’ve helped tons of fence contractors transform their Google Business Profiles into powerful lead generators while helping to dial in their overall marketing strategy.
If you’re ready to stop getting overlooked and start getting chosen, let’s talk.
Looking for more helpful tips to tune-up your Google Business Listing?
Check out our 33 Point Google Checklist.
