The key to a powerful local lead strategy is right under your nose! As a matter of fact, you’ve walked by them in your local supply stores. Heck, you’ve probably sat next to them at your favorite lunch spot in town. It’s your fellow local professionals.
That’s right! Those fellow contractors and service providers in your community could be your best untapped source of referrals and growth.
Most fence companies typically focus their marketing efforts on homeowners and business owners, your direct target market. The fastest way to generate more leads, especially when the market is slow or heavily saturated, is by forming Power Partner relationships with other trusted local businesses.
Good news! You don’t need to pay for a BNI membership or join some formal networking group. All it takes is a willingness to say “Hello,” buy them a lunch plate, and talk with other professionals who work in your area and share your standards. This is a new way to level up your local lead strategy!
Why Power Partners Work for Local Lead Strategy
Think about it:
- A pool builder just finished a new in-ground pool. The next thing that family needs? A pool fence.
- A landscaper installs a dream backyard. Suddenly, the homeowner wants a fence to frame it in.
- A painter or siding company transforms a home’s exterior. What’s next? A new fence or gate for curb appeal.
Every one of these scenarios creates a natural opportunity for you. And in return, you’ll refer them when your clients ask, “Do you know someone who does landscaping? Or pools? Or decks?”
The magic is this…you become more valuable to your customers by being the person who “knows a guy” while also building a referral pipeline that keeps leads coming your way. It’s a WIN, WIN, WIN!
How to Start Building Your Network of Power Partners
Here’s a practical, step-by-step way to make this happen:
- Identify the Right Partners
Look for home-service businesses that overlap with your work: painters, landscapers, pool builders, deck contractors, plumbers, electricians, realtors, even solar installers. Search them on Google. Read their reviews. Learn about their standards and values. - Start With a Simple Intro
The easiest icebreaker? Honesty.
“We see each other around town all the time. Our clients might need your services, and yours might need mine. Let’s connect and trade referrals.” - Cross-Promote Online
Share each other’s posts, tag their business, and celebrate wins together. Over time, your audiences will overlap and potential clients will see you both as trusted local experts. - Swap Leave-Behind Materials
Put their flyers or cards in your project packets or office. Ask them to do the same. A homeowner might not remember a name, but they’ll grab a card when it’s handy. You can even partner to share the cost of printed materials, billboards, and other marketing materials! - Bundle Services for Bigger Impact
Think outside the box:- Fence + Landscaping = full backyard transformation.
- Fence + Pool Builder = safety + fun.
- Fence + Painter = instant curb appeal upgrade.
- Host Casual Local Meetups
Forget rigid networking groups. Grab coffee, lunch, or tacos with a handful of local pros. Keep it casual. Relationships grow faster in relaxed settings where the dues are simply showing up and chatting. - Protect Your Reputation
Only align with businesses that deliver the same level of quality you do. When you refer someone, your name is attached. Stick with 5-star companies. Surround your brand with winners and build a powerful local lead strategy.
The Bigger Picture
When the market dips, relationships win. Power Partners aren’t just a temporary fix—they’re a long-term strategy for building stability in your business.
By forming your own circle of local professionals, you:
- Expand your reach without spending more on ads.
- Build trust with homeowners who see you as a connected, reliable expert.
- Position your company as a go-to resource in the community.
So next time you bump into that landscaper in the supply aisle, don’t just nod and move on. Introduce yourself. Start the conversation. Your next big job might come from a Power Partner you haven’t even met yet.
Want to see the full list of marketing action items to build on your local lead strategy? Check out our Ultimate Marketing Guide for Local Businesses. It 100% free. You don’t even have to enter your email to get it.
